DASGUPTA’s NYC home: Ava Maria

Posted in Uncategorized by AparnaDasgupta.com on May 20, 2010

This past Wednesday was the official launch party for Ava Maria, a new boutique on Crosby Street in SoHo that will be carrying the DASGUPTA line come August. Amidst the champagne and camera flashes, local designers had an opportunity to show off their work to the fashionable SoHo crowd, including designers, models and press. The Victoire dress, Nikkiel jacket and Joie de Vivre dress were displayed in the storefront windows, while the rest of the DASGUPTA A/W 2010 line was shown in the store. Aparna was there to answer questions from curious customers and bloggers alike. Check out what Tiffany Reo of POSHGLAM had to say about this classic SoHo boutique: http://www.poshglam.com/ava-maria-a-touch-of-old-soho

Shop Ava Maria at 107 Crosby Street between Prince & Houston.

The AW 2010 collection will be available at Ava Maria starting 8/15/2010.

DASGUPTA at the Fashion 26 Grand Opening Gala

Posted in Uncategorized by AparnaDasgupta.com on May 18, 2010

On Monday evening, Fashion 26 [http://www.f26nyc.com], a Wyndham Hotel, rolled out the red carpet to celebrate its grand opening.  Booked to capacity for its launch, the hotel opened its doors to industry, press and public alike for a glamorous evening fête, made possible by sponsors like Jaguar, Crumbs Bake Shop, Rue La
La and iStyleList.com.  DASGUPTA was prominently featured in the hotel’s window display as well on the third floor, where guests were offered an intimate, boudoir-reminiscent tour of three hotel rooms.

Each room was rigged with designer pieces from the iStyleList roster of fresh talent.  DASGUPTA pieces from the A/W 2010 collection were showcased and the response was phenomenal.  Aparna was on hand tointroduce the label to interested guests.  En La Escena, a Latino TV channel, was present, covering the event.  Reporter Leticia Reyes interviewed Aparna – catch the footage on En La Escena’s Youtube channel (psst, check 02:22!).