The Line Arrives in SoHo!

Posted in Uncategorized by AparnaDasgupta.com on August 20, 2010
Image property of chictiq.com

ChicTiq caught up with boutique owner Katherine Virketiene, read the interview here! http://blog.chictiq.com/Boutique-Week-AvaMaria-10151945

As of this week, the DASGUPTA AW10 Collection is available at Ava Maria in SoHo! The exclusive NYC vendor of the AW10 collection, Ava Maria is the downtown destination for emerging designer collections and last season goods from the big names. Located conveniently 1 block from the Prince St. R/N station, and a hop and a skip from the B, D, F, and 6 trains, Ava Maria is set just outside the tourist-spangled straits of Broadway. Check out Ava Maria and the DASGUPTA Collection at 107 Crosby St. between Prince & Houston!


107 Crosby Street (between Houston and Prince)
New York, NY 10012

Monday – Saturday: 12 – 7
Sunday: 12 – 6

Keeping it Personal – the DIY Touch

Posted in Uncategorized by AparnaDasgupta.com on August 14, 2010

The AW2010 collection arrives in stores this week! In preparation, we are hard at work, tagging and picking the styles for each store.

The mark of DIY is the handmade touch – in our case, this comes in the form of a handwritten Certificate of Authenticity attached to each garment behind the hangtag (as well as tagging the garments ourselves). In an effort to re-establish the designer-client relationship that’s fallen by the wayside with the disappearance of custom clothiers, each COA has a unique serial number which can be registered at our site that will enable the customer to contact us and vice versa. Whether it’s an alteration request or a special discount code being issued to existing customers to thank them for their patronage, communication is key!