Keeping it Personal – the DIY Touch

The AW2010 collection arrives in stores this week! In preparation, we are hard at work, tagging and picking the styles for each store.

The mark of DIY is the handmade touch – in our case, this comes in the form of a handwritten Certificate of Authenticity attached to each garment behind the hangtag (as well as tagging the garments ourselves). In an effort to re-establish the designer-client relationship that’s fallen by the wayside with the disappearance of custom clothiers, each COA has a unique serial number which can be registered at our site that will enable the customer to contact us and vice versa. Whether it’s an alteration request or a special discount code being issued to existing customers to thank them for their patronage, communication is key!