Keeping it Personal – the DIY Touch

Posted in Uncategorized by AparnaDasgupta.com on August 14, 2010

The AW2010 collection arrives in stores this week! In preparation, we are hard at work, tagging and picking the styles for each store.

The mark of DIY is the handmade touch – in our case, this comes in the form of a handwritten Certificate of Authenticity attached to each garment behind the hangtag (as well as tagging the garments ourselves). In an effort to re-establish the designer-client relationship that’s fallen by the wayside with the disappearance of custom clothiers, each COA has a unique serial number which can be registered at our site that will enable the customer to contact us and vice versa. Whether it’s an alteration request or a special discount code being issued to existing customers to thank them for their patronage, communication is key!

Connect the Dots with RHL

Posted in Uncategorized by AparnaDasgupta.com on June 19, 2010

As of June 18th 2010, DASGUPTA is officially on the roster at RichardHLowe.com! A cross-functional fashion service, Richard and team help connect designers, stylists, publicists, editors, and all the talented (and mysterious) people involved in the marketing and promotion of brands. Check out the site – we’re featured under Galleries & Press!

DASGUPTA’s NYC home: Ava Maria

Posted in Uncategorized by AparnaDasgupta.com on May 20, 2010

This past Wednesday was the official launch party for Ava Maria, a new boutique on Crosby Street in SoHo that will be carrying the DASGUPTA line come August. Amidst the champagne and camera flashes, local designers had an opportunity to show off their work to the fashionable SoHo crowd, including designers, models and press. The Victoire dress, Nikkiel jacket and Joie de Vivre dress were displayed in the storefront windows, while the rest of the DASGUPTA A/W 2010 line was shown in the store. Aparna was there to answer questions from curious customers and bloggers alike. Check out what Tiffany Reo of POSHGLAM had to say about this classic SoHo boutique: http://www.poshglam.com/ava-maria-a-touch-of-old-soho

Shop Ava Maria at 107 Crosby Street between Prince & Houston.

The AW 2010 collection will be available at Ava Maria starting 8/15/2010.

DASGUPTA at the Fashion 26 Grand Opening Gala

Posted in Uncategorized by AparnaDasgupta.com on May 18, 2010

On Monday evening, Fashion 26 [http://www.f26nyc.com], a Wyndham Hotel, rolled out the red carpet to celebrate its grand opening.  Booked to capacity for its launch, the hotel opened its doors to industry, press and public alike for a glamorous evening fête, made possible by sponsors like Jaguar, Crumbs Bake Shop, Rue La
La and iStyleList.com.  DASGUPTA was prominently featured in the hotel’s window display as well on the third floor, where guests were offered an intimate, boudoir-reminiscent tour of three hotel rooms.

Each room was rigged with designer pieces from the iStyleList roster of fresh talent.  DASGUPTA pieces from the A/W 2010 collection were showcased and the response was phenomenal.  Aparna was on hand tointroduce the label to interested guests.  En La Escena, a Latino TV channel, was present, covering the event.  Reporter Leticia Reyes interviewed Aparna – catch the footage on En La Escena’s Youtube channel (psst, check 02:22!).

Fashion in Wonderland

Posted in Uncategorized by AparnaDasgupta.com on April 21, 2010

Aparna at DoV WonderlandForget the Costume Institute Gala – some of the most compelling feats of costuming can be found in the Brooklyn underground scene. Period costume party and speakeasy revel Dances of Vice is one such event, where most if not all costumes are created by the attendee or one of their creatively inclined fellows.

Aparna was recently in attendance at DoV’s ‘Alice in Wonderland’ retrospective fete at the stunning Galapagos Space in DUMBO, where her 14″ handcrafted chess queen crown, sceptre, and lace cape caught the eye of the NY Times, as well as TimeOutNY and Metromix. She was quoted in the Times about her costuming & fashion philosophy, and appeared in photos on TimeOutNY and Metromix. Read the NY Times article and see what she has to say about fashion.

Stay tuned to see how the designer will bring this philosophy to life in the launch of her eponymous label this fall!

Creating the ‘Advertorial’ Lookbook

Posted in AW2010 by AparnaDasgupta.com on March 7, 2010

Greetings from the photo studio! It’s nice and early on a Sunday morning and Manhattan is barely awake. We’re busy setting up the space, steaming out garments, and lining up the shoes and accessories for what looks like it’s going to be one very energetic shoot. Yuuki’s got Samantha in makeup and hair and Didi is feeling a bit under the weather (but showed up anyway – this is why we love her! ♥) and Dusdin’s working on lighting with Aparna.

In preparation for the shoot, Aparna drew up sketches for the models to work from that would best showcase the clothes and aesthetic. The poses were whimsical but elegant, classy but youthful. Makeup and hair was planned jointly by Aparna and U-ki Nakamura, the makeup-artist we hired for the shoot. Working with U-ki was a no-brainer; Aparna and U-ki met in 2007 and worked together on several fashion shows in ’07 and ’08. Her work is flawless as you’ll soon see – and we needed nothing less than the best for our launch. We chose Dusdin Condren as our photographer based on recommendation – and his eye for art photography. Aparna and Dusdin met and it was quickly decided that they would make a fabulous team.

Didi on set of AW10 lookbook shootWith the team in place, we met with countless models in search of the perfect girl(s) to represent the line for its launch. We screened and fitted and had go-sees galore. Didi and Samantha were among the last of the girls – but it’s true what they say, you always find what you’re looking for in the last place you look!

The collection’s nod to steampunk and the neo-Victorian style was further emphasized by the classic makeup and hair, as well as the accessories. At right is a snapshot of Didi waiting to go on set, wearing the Ingenue tunic, Nikkiel dresscoat, and Duelist cummerbund pants – and one very dashing hat!

Both girls did a fantastic job and worked tirelessly for the 8 hours that it took to get each shot just right. The music was going to keep energy high – Parov Stelar’s Chambermaid Swing was a frequent feature because its swing and speakeasy style matched the collection perfectly. The models were asked, for the final shot, to just have fun – dance, laugh, and enjoy. The result of this — our lookbook centerfold image! But we can’t show you yet – you’ll have to wait til the lookbook’s complete!

Didi on set of AW10 lookbook shootIn preparation for the shoot, Aparna
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