Fashion Activism at DASGUPTA

Posted in Uncategorized by AparnaDasgupta.com on February 4, 2011

Recently we met up with Amanda Gabriele from FashionIndie.com. Diving into the inspiration of DASGUPTA, we discussed what drives the creative vision behind the collections and explained just what makes a fashion activist

Click on over to FashionIndie.com and/or Lookbooks.com (FI’s latest acquisition) so you too can discover the meaning of fashion activism and how it shapes the DASGUPTA identity!

Interview: Aparna Dasgupta, Designer and Fashion Activist

p.s.  The Knights’ Collection is on its way! Check back soon for updates – once the snow makes way for a bit of sun, we’ll be sharing a whole new collection of must-have pieces!

DASGUPTA Sponsors Relay for Life Event with a Fashion Show

Posted in Uncategorized by AparnaDasgupta.com on January 24, 2011

Models strutted down the runway in DASGUPTA’s fierce designs in support of the American Cancer Society’s Relay for Life.  With all proceeds going to the charity, Dasgupta sponsored CUNY Baruch’s Women in Business’ fashion show titled Dress for Success. Contributing styles for 3 of the 5 segments, including Workplace to Night Out, Dasgupta helped the organization raise over $1200! Check out the video from the unforgettable night below:

DASGUPTA Holiday Sale through 12/25

Posted in Uncategorized by AparnaDasgupta.com on November 28, 2010

Ingenue Silk Chiffon Tunic ORIG. $698 - NOW $279

Notice anything different? Our website currently features a new splash image by talented New York-based photographer Shnay Mclellan. Our favorite model Didi (Independent) looks fabulous in the Valor bolero and Duelist pencil pants, shot right here in Brooklyn where the DASGUPTA brand was born.

The new image heralds our online holiday sale – on now through 12/25 with FREE SHIPPING on all orders in the continental US. We  ship overseas as well, just drop us a line if you’re ordering international. We’d be happy to accomodate your needs.

Happy shopping, fashionistas!


Photoshoot with RockLove

Posted in Uncategorized by AparnaDasgupta.com on October 24, 2010

Nikkiel Dresscoat, Soldat Shorts | Models: Gabriel Tanaka, Didi (Independent)

In preparation for Rocklove Jewelry’s feature on DailyCandy/Swirl, we pulled together a talented team to create a fabulous editorial style lookbook for the jewelry brand, featuring wardrobe by DASGUPTA.

Model Didi M and rock musician Gabriel Tanaka were ‘rockstars on the road’… with fine art photographer Shnay Mclellan behind the camera, shooting half-paparazzi style. Makeup by U-ki Nakamura, hair styling by Kanako Ito. Jewelry by RockLove Designs. Styling & female wardrobe by DASGUPTA.

Complete set of photos to be revealed soon!

Tchaikovsky Darling Interview

Posted in Uncategorized by AparnaDasgupta.com on September 23, 2010

An interview conducted over mandoo in K-town by lifestyle & fashion blogger MCL – the designer dishes on the down and dirty details of DIY design:

“You don’t wake up every day overflowing with motivation,” she admits, “and when you don’t, you just have to wait out the lull and keep moving forward. Just keep going. Your motivation has to come from your own excitement, because it’s your vision, your resourcefulness, and your discipline that’s going to make the dream a reality. It’s yours alone—no one else’s.”

Click to Tchaikovsky Darling for the full interview!

SS11 in the Studio

Posted in Uncategorized by AparnaDasgupta.com on September 20, 2010

épicène halter & esprit skirt | Model: Kaitlyn

Still reeling from the show, we were in the studio bright and early a day later! With two new faces representing the SS11 line, the lovely Kaitlyn and Alex, the shoot got off to a sleepy but speedy start.

Photographer Zack DeZon brought the energy and the eye, the dynamic duo of U-ki Nakamura and Kanako Ito brought the magic of makeup and hair and the models brought the clothes to life!

The SS11 lookbook will be revealed shortly on the website when the collection becomes available for pre-order. Pre-order will be for a limited time only – follow us on Facebook for up to the minute news about special promotions, pre-orders and sales.

AW10/SS11 New Face of Fashion Showcase

Posted in Uncategorized by AparnaDasgupta.com on September 18, 2010


Moulinet shirtdress | Photo: Nelson Lee | Model: Didi (Independent)

The SS11 fashion show at Hiro Ballroom was arguably a smashing success with attendance topping 800. Designer SHAUNTELE opened the show with an elegant offering for Spring in maroon, white and soft peaches and lavenders. Following Shauntele was LUMINAA – a fun and flirtatious collection of skirts and dresses by Dorothy Williams.

DASGUPTA closed the show with a recap of AW10 (currently in stores) and flowed seamlessly into the unveiling of the new SS11 line. In steel grey, mint, bone, and cream, one look after another was revealed to a great reception from the attendees in tune to the bouncy Chambermaid Swing by Parov Stelar. Cited as the source of inspiration for the AW10 collection, the song’s  swingin’ energy and cheeky flirtatious attitude comes through loud and clear in the vibe of the designs.

Click to FaceBook for the complete image gallery!

DASGUPTA Fashion Show at Hiro Ballroom

Posted in Uncategorized by AparnaDasgupta.com on September 11, 2010

Come join us on Friday September 17th for an evening showing of the AW10 and SS11 (preview) collections by DASGUPTA! RSVP at Going.com or on Facebook. Also showing are designers Shauntele & Luminaa!

Click to RSVP on Facebook

Click to RSVP at Going.com

Press/Stylists/Buyers/Photographers RSVP to info@aparnadasgupta.com

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Fashion’s Night Out NYC Sept 10 2010

Posted in Uncategorized by AparnaDasgupta.com on September 8, 2010

Fashion’s Night Out is this Friday! Get out on the town this Friday night as all of New York goes into fashion mode – major promotional events to be held at many stores and venues throughout the city.

Among the attractions is an evening of custom fitting and shopping incentives (up to 20% off the new collection!) at Ava Maria in SoHo (107 Crosby btw Prince & Houston). 

Come meet the designer between 7-9pm for complimentary fitting and alteration of any DASGUPTA AW2010 purchase.

The Line Arrives in SoHo!

Posted in Uncategorized by AparnaDasgupta.com on August 20, 2010
Image property of chictiq.com

ChicTiq caught up with boutique owner Katherine Virketiene, read the interview here! http://blog.chictiq.com/Boutique-Week-AvaMaria-10151945

As of this week, the DASGUPTA AW10 Collection is available at Ava Maria in SoHo! The exclusive NYC vendor of the AW10 collection, Ava Maria is the downtown destination for emerging designer collections and last season goods from the big names. Located conveniently 1 block from the Prince St. R/N station, and a hop and a skip from the B, D, F, and 6 trains, Ava Maria is set just outside the tourist-spangled straits of Broadway. Check out Ava Maria and the DASGUPTA Collection at 107 Crosby St. between Prince & Houston!


107 Crosby Street (between Houston and Prince)
New York, NY 10012

Monday – Saturday: 12 – 7
Sunday: 12 – 6